Archive for the ‘2010 New York Auto Show’ Category

A Look At Scion’s New Lineup

Monday, April 19th, 2010

Scions

There are few car brands that can turnover their lineup with new models at just one auto show. But that’s what Scion did at the New York International Auto Show earlier this month, exactly eight years after it debuted its first concepts under Big Apple spotlights. For the 2011 model year, the Toyota spin-off brand debuted an all-new mini-car called the iQ, a fully redesigned version of its best-seller the tC coupe and a slightly refreshed version of the boxy xB. Its fourth model, the xD remained untouched, but three out of four is still an impressive feat.  

2011 Scion iQ

Jack Hollis, vice president of Scion, joked at his New York auto-show press conference that the Scion iQ is a "Minier and Smarter vehicle," which makes it pretty clear what the iQ will compete with. It's about as wide as the Mini Cooper, but taller — roughly as tall as a Smart ForTwo. From bumper to bumper, it's between the two at 120.1 inches. The ForTwo is 106.1 inches and the Cooper 145.6. In person, if you look at it from certain angles, the iQ looks sizable. Must be the height and width.

Scioniq

I'd say the iQ is surprisingly roomy inside, but automakers have gotten so good at this that it's not surprising anymore. I should specify the front seats are quite roomy. Scion calls the seating arrangement "3+1," meaning three adults and a kid, because there's less room behind the driver. The two rear seats have the headroom, but the legroom depends on which side — and the generosity of the people in front.

In terms of the interior design, Scion took some risks with the shapes but didn't go too far. I think the iQ beats the Cooper, which goes a bit overboard with its enormous-yet-legibility-challenged speedometer and other examples of whimsy overload. With the usual caveat that auto-show interiors can look better or worse than the eventual product will, I'll say I'm impressed with the materials in this car.

As for cargo space with the backseat raised, "zero" might be too strong a word, but it's pretty close. The rear head restraints are practically in contact with the liftgate, which explains why the iQ will debut the first rear-window curtain airbag. (I think most car shoppers would find less attractive any car that uses passengers as a crumple zone.) Fortunately, the seats fold flat, which gives you usable cargo volume — seemingly more than the Smart ForTwo, but there are no dimension specs yet. Also note that the ForTwo, as its name suggests, makes no effort to seat four. Scion seems to have the better approach.

2011 Scion tC

Sciontc

Scion kindly placed a 2010 tC near the redesigned 2011, which really illustrated how much it's changed. The front end looks more mature. The headlights recall the Kia Forte, which in turn recalls the Honda Civic, but a large lower grille helps distinguish the tC as a Scion and visually grounds the car. Blacked-out A-pillars change the side view dramatically. Though the tC is still a coupe, the shape of the rear side windows accentuates the dropoff in the roofline, hinting at a sedan profile — at a time when automakers seem desperate to make their four-doors look like coupes.

Reactions to the interior are mixed. When I first tested the tC, the interior quality was ahead of its time, and many passengers thought the car was considerably more expensive than it actually was. From today's perspective, some of the 2010's surfaces are pretty hard, but I think the quality is still good. Not class leading, but good. One of our editors thinks the 2011 is better, and another thinks it's not as much of an improvement as it needs to be. I submit it might be a step back. The surfaces aren't much softer, and there are about five different textures in there. Not much harmony. Scion says the interiors are production-ready, but I should disclaim that this is a show car, so the real product could end up being better. However, the same goes for the Scion iQ, whose interior I praised. It could turn out worse.

One thing everyone seems to agree on is the new sport steering wheel, which has a good feel to it. The slightly flattened bottom, like that on the Volkswagen GTI, is a nice sporty cue that gives more leg clearance.

2011 Scion xB

Scionxb

Many Scion xB fans didn’t like the redesign of the boxy compact nearly three years ago. Maybe that’s why Scion decided to revise a bit of that new design for the 2011 model year. When you see it in person — it’s on sale now — it doesn’t strike you as remarkably different.

The most notable change is the jutting front bumper, which is similar to the original model’s chinlike protrusion. The headlights, taillights, and front and rear bumpers also get restyled. Besides that exaggerated chin, most of the changes are subtle.

Inside, the seats get a new lighter gray fabric, and the front seats get beefed-up bolsters. A new center console has an adjustable armrest, and the steering wheel adds a telescoping feature to its previous tilt.  That’s what Scion tells us, but besides the patterns on the seats, it was hard to note any changes to what is a pretty Spartan interior. However, the xB retains its cavernous cargo area, which is a big selling point.

It took just one auto show, and very little fanfare, for Scion to reinvigorate its lineup. It’s been seven years since Scions first went on sale, promising to change the way cars were sold to a new generation of buyers. That didn’t exactly happen, but we’re still getting unique vehicles that may have never seen the light of day with a Toyota emblem on the hood.  

Crossovers Get Smaller as Category Grows

Friday, April 16th, 2010

Minis

Several introductions at this year's New York International Auto Show certified that the class of compact crossovers is getting larger — with models that are getting smaller. Powered as much by increasingly stringent fuel-economy regulations as by customer demand, automakers are rolling out models that further blur the lines between crossovers and cars.

Models such as the top-selling Ford Escape, Honda CR-V and Toyota RAV4, which J.D. Power and Associates classifies as compact crossover utility vehicles, combine the height, hatchback versatility and optional four-wheel drive of SUVs with the greater fuel and space efficiency of cars; this explains why their popularity has grown. According to J.D. Power, the compact "CUV" category made up 2.3 percent of the market in 2000. In 2005, it had grown to 6 percent, and despite declines in overall market volume in 2009, compact crossovers have reached a 10.5 percent market share.

Ironically, one of the auto show's highest-profile crossovers came from Mini, purveyor of one of the smallest cars on the market. The 2011 Mini Cooper Countryman crossover, which will hit U.S. dealerships in February 2011, is 15.7 inches longer than Mini's base car, called the Cooper, and 6.3 inches longer than its extended model, the Cooper Clubman. It's a few inches taller than its siblings and has the raised look of a crossover, as well as optional all-wheel drive. Though it's large for a Mini, the Cooper Countryman is relatively small as crossovers go, with roughly 12 cubic feet of cargo volume behind the backseat and a total of 41 cubic feet once the backseat is folded flat. This puts it in league with cars such as the Mazda3 four-door hatchback, as well as two other downsized crossovers introduced in New York, the Mitsubishi Outlander Sport and Nissan Juke Sport Cross.

Miniclosed

Jim McDowell, vice president of Mini USA, said the Countryman isn't comparable to most other small crossovers. "It is if you work off of dimensions and specifications, but others don't have wheels at the corner of the car," he said. "They don't have the same space utilization on the inside." Cars.com was impressed with the Countryman's passenger space, especially in the backseat. McDowell also said the crossover will distinguish itself with a choice of regular and turbocharged four-cylinders and sporty handling. "It drives like a Mini," he said.

Miniopen

The 2011 Mitsubishi Outlander Sport may share the Outlander name, but it's smaller than the company's traditional compact crossover by more than 14 inches in length. The new model's cargo volume and price — roughly $19,000 — are closer to those of the Mitsubishi Lancer Ralliart wagon, but Mitsubishi spokesman Maurice Durand said the Outlander Sport is likely to attract a different buyer. "It's a little different consumer," he said. "Not quite as sporty." The ironically named Sport will debut with a 148-horsepower four-cylinder, but Durand said a turbocharger "might be something you see later. Never say never."

Outlandersport

An impressive EPA-estimated 31 mpg in highway driving also makes the Outlander Sport more efficient. "The whole car is a fuel-economy mission," he said. "It's a product with a tremendous amount of global potential. This segment's pretty hot in Europe, as well. It's a nice alternative to a sedan."

The "Sport Cross" part of the Nissan Juke's name means sport crossover, reflecting Nissan's intentions with its new model, which is smaller than the company's mass-market Rogue. Due to hit our market this fall priced under $20,000, the Juke will have a 180-hp, turbocharged four-cylinder. Ensuring sport credibility, it will offer a six-speed manual transmission as well as a continuously variable automatic transmission. All-wheel drive will be an option, too. The Juke is comparable to the Countryman in length, but it had the snuggest interior of the crossovers shown at the New York show.

Nissanjuke

Chris Woodruff, senior manager of the Nissan model line, said the Juke competes with the Mazda3 hatchback, Volkswagen GTI and Suzuki SX4, which are typically considered hatchbacks rather than crossovers. The smaller crossovers become, the blurrier the line between car and crossover. "I don't think either [classification] would be incorrect necessarily," Woodruff said. "We prefer to call it a crossover."

Depending on whom you ask, the term crossover extends to cover boxy models like the Kia Soul, Nissan Cube and Scion xB, whose styling doesn't emulate truck-based models like most crossovers do. Woodruff said the Cube and Juke are both crossovers, but they're lower-volume models than the mass-market Rogue, and are aimed at young buyers. "We sort of see the person who's going to buy a Cube as being a different mindset, I suppose," he said. "[Juke buyers] are looking for something that gets them noticed, that makes a statement, that's a little bit more aggressive both in styling and terms of sporty capability."

If smaller crossovers are so close to existing wagons and hatchbacks in terms of interior space, what's behind the new movement? "I think it's a lot about style," said Jeff Schuster, executive director of forecasting for J.D. Power and Associates. "Put a different label on it, and maybe give it a little more ground clearance and maybe a more aggressive front end," he said, and you have a hatchback that's more acceptable to Americans.

BMW, which will bring its subcompact X1 crossover to the U.S. in 2011, has already learned this lesson. "In the U.S. we've worked hard to make wagons fun and cool to own, but the American public seems to gravitate toward a crossover and SUV," said BMW spokesman Tom Plucinsky. He added that the wagon version of BMW's midsize 5 Series, which is a "huger seller" in Germany, is being discontinued here because it's outsold 30 to 1 by the X5 sport activity vehicle crossover. The X1, whose capacity is close to that of the 3 Series wagon, will come in under the X3, which is the company's current compact crossover.

"Wagons and hatchbacks are difficult sells in the U.S., and it seems if you change the DNA of the vehicle a little bit and turn it into a crossover or an SAV or SUV, it seems to work much better for people."

Chrysler at the Auto Shows: Presence Without Products

Monday, April 12th, 2010

By Kelsey Mays, Cars.com

While Chrysler execs talk a good game about breaking even in 2010 and rolling out at least three new models in the next year, little has changed at Chrysler's auto show displays. This season, the automaker had only the due-in-early 2011 Fiat 500 on hand for its new products.

Amassed beyond it was the rest of the continuing lineup; one that, with a few exceptions, remains uncompetitive. Absent new products, are these displays even necessary? For the sake of the public, analysts think they are, and until the new products arrive, Chrysler's marketers will have to push hard to maintain consumer interest.



We talked during last week's New York International Auto Show with John Wolkonowicz, a senior analyst at industry forecaster IHS Global Insight. The media care chiefly about forthcoming products, Wolkonowicz said, but consumers want to see what they can buy.



"If I was John Q. Public, and my favorite brand wasn't at the local auto show, I think I'd be afraid that it was going away," he said. "And you don't want to buy a car from a company that's going away."

That's not the message any automaker wants to project, especially if John Q. Public is in the market for a new car. Phil Bockhorn, head of shows and events at Chrysler, said more than half of all auto show attendees are planning to buy a car in the next 12 months, a statistic that held up even through last year's industry slump. The automaker surveyed some 7,500 customers and found auto shows to be among the top three factors leading to their purchase, Bockhorn said.



Those numbers also give automakers a reason not to show too many future products. Conspicuously missing at Chrysler's displays is the redesigned Jeep Grand Cherokee, which Chrysler unveiled a year ago. It hits dealerships this summer. Chrysler CEO Sergio Marchionne makes no secret about not wanting to show cars too long before they arrive, and it's something Wolkonowicz calls a "100 percent legitimate concern."



"If Marchionne shows his Grand Cherokee here at New York, and I might be in the market for a new Grand Cherokee, by God, I don't want that old one," he said. "I want the new one. It's already been shown."



J.D. Power and Associates forecaster Jeff Schuster agrees.



"They want to sell their current lineup until the new product is available," Schuster said. "You don't want to show it too far ahead because you'll pique that interest and then it's not available.



"Consumers get excited about it and then figure out they cannot get it," he said. "You lose that buyer."



Maintaining interest in the current lineup is no easy task, but it's "extremely important," Schuster said, especially when there's a stale product lineup.



That presents Chrysler with a tough marketing challenge.



"Chrysler's brands having been dragged through the mud by so many owners over the past few years, they didn't have much of an image left," Wolkonowicz said. "Time to start building an image, which is what those guys are doing. It's the right thing to do, and, frankly, I think they're doing a pretty good job of it."



Under Fiat marketing chief Olivier Francois, Chrysler's recent efforts range from esoteric to controversial. Using recast footage from a commercial that Fiat-owned Lancia ran earlier overseas, a recent Chrysler TV ad dedicated itself to the release of Myanmar pro-democracy detainee Daw Aung San Suu Kyi. A Super Bowl spot for Dodge, meanwhile, championed the V-8 Charger as an antidote to the allegedly emasculated lives of married men. While it scored in the upper half of USA Today's Super Bowl Ad Meter, it garnered a number of op-ed rebuttals, a D-minus grade from Time magazine and several YouTube parodies by women.



Provocative or aggravating, the spots hold one thing in common: They show more sentiment than sheet metal. Right now, that might be a good thing.



"By the time the new products or the freshened products come out, I think Chrysler will have crafted a somewhat different image for its various brands in the marketplace," Wolkonowicz said. "That's good ground work to lay as they move forward. It's all they can do right now, but it's the right thing to do."

This Week’s Most-Read Stories

Sunday, April 11th, 2010
2011kiaoptima

The New York auto show may be ending today, but the stories we filed from the Big Apple remain the most read on the site, especially the Winners and Losers recaps. One non-auto show story broke into the list. Perhaps saving money is on top of car shoppers’ minds, too.

 

1. 2010 New York Auto Show: Winners and Losers, Cars

2. 2010 New York Auto Show: Winners and Losers, Crossovers and SUVs

3. 2011 Hyundai Sonata Hybrid: Up Close

4. Ford's 'Swap Your Ride' Runs Through May

5. 2011 Kia Optima: Up Close

2011 Scion tC Video

Friday, April 9th, 2010
With its redesign for the 2011 model year, the Scion tC has a chance to improve on the formula that made it a sharp car that disappointed in the market, according to Cars.com senior editor Joe Wiesenfelder. Can a new, more mature look and small improvements around the edges of horsepower and fuel economy make the difference? Watch this video for Wiesenfelder’s take.

2011 BMW 5 Series: Up Close

Wednesday, April 7th, 2010

The 5 Series amends much of its predecessor’s cutline-and-eyebrow styling. In my estimation, it looks as good as the beloved 1997-2003 E39 5 Series – all the reserved elegance of the 7 Series without that car’s pointlessly wide lower air dam. The taillights, in particular, are a job well done.

The cabin feels on the smaller side for a midsize sport sedan. The rear seats have long cushions and ample thigh support, but 6-footers will find legroom tight, particularly compared with the Mercedes E-Class’ voluminous backseat. Materials up front are good, though BMW’s penchant for businesslike austerity will distinguish the car from its Japanese luxury competition. (Even among the Germans, the 5 Series feels all business.)

Like in the 7 Series, the 5’s climate settings illuminate out of inky black surroundings that you’d otherwise mistake for some sort of trim piece. Behold, there are real cupholders below – not the sturdiest ones, but worlds better than the flip-out dashboard cupholders employed elsewhere in BMW’s lineup.

For some time now, the automaker’s electronic automatic shifter has never been my favorite. The new 5 feels more ergonomic, complete with a gathered boot at its base. Still, its operation imparts the same robotic sensation. God bless BMW for still offering a stick shift on the 535i and 550i, though. Here’s hoping it will be more like the short-throw unit in the Z4 and less like the rubbery manual in the outgoing 5 Series.

2011 Scion iQ Video

Wednesday, April 7th, 2010
Scion brought a production model of the 2011 iQ micro-subcompact to the 2010 New York International Auto Show, and Cars.com senior editor Joe Wiesenfelder was on hand to take a look. With a price tag below $16,000, the iQ comes fairly well equipped, as you’ll see in this video. Watch it, if for nothing else than to see if Wiesenfelder can fit into the tight “+1” of the iQ’s 3+1 seating scheme.

2011 Scion iQ Video

Wednesday, April 7th, 2010
Scion brought a production model of the 2011 iQ micro-subcompact to the 2010 New York International Auto Show, and Cars.com senior editor Joe Wiesenfelder was on hand to take a look. With a price tag below $16,000, the iQ comes fairly well equipped, as you’ll see in this video. Watch it, if for nothing else than to see if Wiesenfelder can fit into the tight “+1” of the iQ’s 3+1 seating scheme.

Luxury Segment Changing, Not Slowing Down

Tuesday, April 6th, 2010
Luxury1
Don't believe anyone who tells you the luxury-car market is dead. Despite the economy's struggle to get moving again, you only have to visit the New York International Auto Show to know there's plenty happening in this segment.

From SUVs and crossovers to wagons and sedans, the auto show played host to numerous luxury models including the U.S. debut of the redesigned 2011 Porsche Cayenne, 2011 BMW 5 Series and 2011 Volvo S60, which were joined by newcomers like the 2011 Acura TSX Sport Wagon and 2011 Lexus CT 200h hybrid.

The features and technology available in these and other luxury models will no doubt drum up interest among people shopping for their first luxury car, but it may well be social considerations that keep current luxury-car owners in the fold.

"It's awfully hard to leave luxury once you're in luxury," said Rebecca Lindland, director of industry research at IHS Global Insight. "You just get used to projecting a certain image and you're used to a certain look in your vehicle, a certain touch and feel.
"If you still have your job and you're OK with your mortgage and you are in premium [cars], it's just a lot easier to stay there … rather than explain to your friends why you're driving non-premium."

Luxury3
Even though the desire to remain in a luxury car may be strong, some automakers believe the definition of luxury is changing, and that spells opportunity.

"Luxury is no longer about being the most expensive, the most popular, the most opulent," said John Mendel, Acura executive vice president of sales, during the introduction of the brand's new TSX Sport Wagon. "It's about smart choices. We're starting to see a whole new attitude as luxury-car buyers are looking to make more intelligent, more relevant purchase decisions.

"At Acura, we've been studiously avoiding excess, refusing to build behemoth vehicles that exceed all practical needs. Because of our intelligent approach, we're now really in the sweet spot of this evolving market."

Audi, for one, has weathered the economic storm exceptionally well; the brand recently recorded its best first-quarter sales ever in the U.S. New models like the A5 coupe and Q5 crossover have helped, and it's also been buoyed by new technology like its TDI diesels.

"We have done quite well in these difficult times," said Loren Angelo, manager of marketing and advertising for Audi. "We're continuously demonstrating how Audi is a brand that is readdressing and redefining what the new luxury marketplace is for consumers" through technology features and engineering.

There's no question other brands have had some trying months. Sales for ultra-luxury purveyor Bentley, which showed its new $280,400 Continental Supersports convertible at the New York auto show, were down 39 percent worldwide last year.

"At the end of the day the biggest problem in this market category is confidence -- and lack of confidence -- and confidence has to come back," said Christophe Georges, Bentley Americas president and COO.

To know when it does, you'll only have to look to the car market.

"As Americans, I think that we tend to want to celebrate we've recovered from this. We've recovered from the worst recession," Lindland said. "We're getting back on our feet again, and cars have always been a way to express emotionally that success that we're feeling."

2011 Hyundai Sonata Turbo and Hybrid Video

Tuesday, April 6th, 2010
Cars.com editor Kelsey Mays hits the floor of the 2010 New York International Auto Show to check out two variants of the 2011 Hyundai Sonata. The Sonata Turbo offers a 274-horsepower turbocharged engine, while the hybrid’s estimated EPA rating is 37/39 mpg city/highway. Mays takes you through the perks of each vehicle.